Introducing Our Flagship Hat.
When creating our flagship hat, we wanted it to reflect and represent our brand and our design process. The final result we couldn't be happier with.
Striking simplicity. Absolute attention to detail. Immaculate iteration.
Featuring our FFO front and centre with intricate raised embroidery, a curved ordnry embroidered above the snap closure, and complemented by the New Era logo along the side. The all-white decorations against the sharp black fabric of the hat create a strong contrast and allow the crisp, clean minimalist designs to pop while staying subtly balanced.
Where things get really interesting is inside the cap.
The inside features FAR FROM ORDINARY taping, all-over FFO sublimation, a custom woven Far From Ordinary label, a custom woven FFO x New Era collab label, and to top it all off, a custom woven tag with our entire mission statement.
The silhouette is the incredible A-Frame 9Forty which boasts, in our opinion, the perfect fit.
Our flagship hat stays true to our commitment to impeccable design and attention to detail, staying both very accessible and completely Far From Ordinary.