This collaboration with New Era marks another milestone for us. With almost a century of business under their belts, New Era has created quite a legacy. Now an internationally recognized lifestyle brand, they have perfected their craft and still continue to innovate which made our collaboration a no-brainer.
The focus of this project was exploring unconventional and unique approaches to design and sourcing. In the collection, we explore new fabrics such as corduroy and velour, new silhouettes with the 9FIFTY Stretch Snap, and various complementary tonal details. Five hats, all far from ordinary in their own way.